In other words, we START with the DEAL, and then use the deal itself as the bait to attract the exact right buyers for that deal, whether it's an investor buyer or an owner-occupant buyer.
In my experience, it's easier to find a buyer for a house than it is to find a house for a buyer.
That's why in the realtor world (which I'm NOT a part of), the listing agents always make more money with less work, while the buyer's agents are out there working like dogs for small paydays here and there.
Because the listing agents are finding buyers for houses, while the buyer's agents are finding houses for buyers.
You see what I mean?
So because we always START with the DEAL, and we don't need to have a buyers list built up before we get the deal under contract, then it doesn’t matter where the house is, and all of a sudden you can make money on deals no matter where they are.
This opens up the entire country for you to do deals.
So you can basically “skim the cream” off the top of the entire U.S. housing market, and only do the deals that are the absolute highest profit and lowest hassle.
I’m telling you, this is probably the biggest mindset shift I’ve had in my 10+ year career in real estate investing.
Because when you can do a deal in middle-of-nowhere Nebraska, and still make money by simply making a few phone calls or putting up a few online ads…